About / Means

An independent software group.

Means builds and operates focused software companies, each with a distinct model and a shared standard for useful, well-made products.

One group, two operating models.

Cortex Software keeps open, specialist tools accessible to the communities that use them. Working Theory gives focused commercial products room to develop sustainably. They operate as sibling companies under Means and share one standard for useful software.

means.Parent company
Cortex Software — isometric cube with lowercase wordmark
Cortex SoftwareActive

Local-first software for creators, developers, and specialist communities.

  1. Cortex Studio
  2. Cortex ToolBox
  3. CompressThing
  4. Tailmark
  5. OpenNGENUITY
  6. Sentry Backup
  7. Switchboard
Working Theory — WT icon with stacked lowercase wordmark
Working TheoryActive

Focused commercial software built around problems worth solving.

  1. AURI
  2. Packward

How Means works

Five decision rules, set in advance. When a trade-off appears—in a product, a company, or this site—the answer is already written down.

  1. 01 / Utility

    PriorityUseful

    RejectedMerely impressive

  2. 02 / Scope

    PriorityFocused

    RejectedNeedlessly expansive

  3. 03 / Access

    PriorityOpen

    RejectedClosed without reason

  4. 04 / Systems

    PriorityOne coherent system

    RejectedA collection of disconnected products

  5. 05 / Clarity

    PriorityUnderstandable

    RejectedClever for its own sake

Software, built with intent.

Means is early, and the structure is small on purpose: two companies, two models, one standard. If you make things and care about how they are made, correspond.

MeansCortex Software (open)Working Theory (commercial)